MEDIA TRAINING

Media Training: Projecting Your Viewpoints And Key Messages Effectively

The Media Training Programme helps Spokespersons and Top Management present themselves, their brand, and their company in front of the media confidently and eloquently. In this training, professionals enhance effective Media communication by learning progressive techniques to handle media and pressure groups, especially in times of crisis, establish credibility, and leave a positive and lasting impression in all forms of engagements with the media and external audiences.

Online / Offline

Customized Program

Certificate


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Programme Fee

₹ XX, XXX


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  • Limited seats per batch

  • After paymnet; instant confirmation

  • Get your certificate on completion

INTRODUCTION

Media Handling is an essential skill for Senior Professionals, Corporate Leaders, Association / Trade Body Heads, Politicians, and public figures. Our Media Training Programme helps in comprehending media dynamics, leveraging media for reputation building, crisis communication, preparing for media appearances, and presenting a viewpoint. Through interactive exercises and simulation techniques, participants of programme refine their skills and gain practical experience in handling media interactions with confidence and professionalism.

WHAT BENEFITS DOES IT PROVIDE

The Media Training Programme helps Spokespersons and Top Management present themselves, their brand, and their company in front of the media confidently and eloquently. In this training, professionals enhance effective Media communication by learning progressive techniques to handle media and pressure groups, especially in times of crisis, establish credibility, and leave a positive and lasting impression in all forms of engagements with the media and external audiences.

HOW IS IT DONE METHODOLOGY


  • Participative Lecture Mode

  • Interactive Learning

  • Roleplays & Practice

  • Individual Analysis, Feedback, and Correction.

  • Audio/Video aids.

WHAT DOES IT COVER (A SNAPSHOT)

Understanding the Media Environment

Understand how editorial media operates, how news is shaped, and what professionals need to know when engaging with journalists.

Editorial & Image-Building

Learn how to leverage editorial media opportunities to build a strong professional image and enhance public visibility.

Crisis & Media

Understand how to communicate effectively with the media during sensitive situations, crises, and periods of increased public attention.

Media & Business

Explore critical issues at the intersection of media and business and understand how media interactions can influence organisations.

Handling Mainstream Media

Prepare to handle interactions across print, television, online platforms, and trade media with greater confidence and clarity.

Interviews & TV Appearances

Learn how to respond to interview opportunities and prepare effectively for television and other media appearances.

WHO IS IT MEANT FOR

Oriel’s specialised Media Training is a curated Programme for Spokespersons, Top Management, and Functional Department Heads, whose role calls for handling Media and managing public scrutiny or managing Crisis. Our Media Training Programme prepares them with essential skills to effectively engage and deal with the media and project the desired viewpoints and messages.

In this Programme, participants learn how to clearly and confidently communicate and showcase expertise by presenting complex information in an easy way to establish their credibility by demonstrating three essential qualities in communication: knowledge/ experience, human warmth, and authenticity.


  • HR & L&D Professionals

  • Team Leaders & Managers

  • Business Owners

  • Corporate Teams

  • Senior Executives

Programme Details

Duration

2 Days

Mode

Online / Offline

Certification

Yes

Programme Fee

₹ XX,XXX

Choose Your Training Format

Flexible training formats designed around your organisation’s needs.

Individual Training​

Personalised training designed for individual professionals.


  • Flexible structure

  • Online / Offline options

  • Certificate available


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Corporate Training

Customised training solutions designed for organisations and teams.


  • Tailored to your requirements

  • On-site / Online delivery

  • Post-training support


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MEDIA TRAINING

Ready to build your media confidence?

Take the next step with customised training designed around your team’s goals.


Enquire Now →