For a long time, media training was associated with television interviews.

It was something reserved for CEOs appearing on business news channels, company spokespersons handling press conferences, or senior leaders responding during a crisis.

Today, that definition is outdated.

Most executives may never sit across from a television anchor, yet they are appearing on camera more often than ever before. Whether it’s a virtual town hall, a LinkedIn video, a webinar, a podcast, an investor update, or a company announcement, leaders are constantly communicating through screens.