Courses

Course Description

Media Training- Projecting your Viewpoints and Key Messages Effectively.

Introduction

This specialized Media Training is curated, particularly for people who intend to interact with media outlets. It prepares individuals with essential skills to represent themselves, a brand, or a company effectively to the media. This program focuses on preparing individuals to discuss relevant topics in an engaging and professional manner, ensuring they make a positive and lasting impression.

Media Training aims to help spokespersons and other interviewees demonstrate three essential qualities in communication: knowledge/ experience, human warmth, and authenticity. Participants will be learning how to clearly and confidently communicate and showcase expertise by presenting complex information in an easy way to establish their credibility. This training will also equip participants with the tools and techniques to demonstrate these qualities.

Media relations are essential for various professionals, including corporate leaders, association heads, politicians, athletes, and public figures. The course covers understanding media dynamics, leveraging media for reputation building, crisis communication, and preparing for media appearances. Through interactive exercises and simulations, participants will refine their skills and gain practical experience, preparing them to handle media interactions with confidence and professionalism.

What Benefits Does It Offer

The Media Training Program helps professionals present themselves, their brand, or their company in front of the media confidently and eloquently. During this training, individuals will become effective communicators by learning progressive techniques to handle the media and communications in times of crisis, establish credibility, and leave a positive and lasting impression in all forms of engagements with the media.

Who Is It Meant For

Media Training is designed by Oriel to help Spokespersons and Top Management succeed in Media Relations. 

What Does It Cover 

• Understanding Editorial and its Functioning in Media 
• How to Leverage Editorial for Image-Building 
• Crisis and Media 
• Media and Business—Critical Issues 
• Key Challenges in Handling Mainstream Media: Print, TV, Online and Trade Media 
• Call for Interviews / TV Appearance 
• Preparing for a TV Show 
• Shadow Boxing—Getting Your Message Across 
• Finer Points for the Media Show—What to Wear, How to Look 
• How to Get It Right In-Camera / Tape 
• Making Points and Counterpoints 
• Art of Managing Public Perception through Media

How Is It Done: Methodology   

• Participative Lecture Mode 
• Interactive Learning 
• Roleplays & Practice 
• Individual Analysis, Feedback, and Correction. 
• Audio/Video aids