Media Training: Projecting Your Viewpoints And Key Messages Effectively
Introduction
Media Handling is an essential skill for Senior Professionals, Corporate Leaders, Association / Trade Body Heads, Politicians, and public figures. Our Media Training Programme helps in comprehending media dynamics, leveraging media for reputation building, crisis communication, preparing for media appearances, and presenting a viewpoint. Through interactive exercises and simulation techniques, participants of programme refine their skills and gain practical experience in handling media interactions with confidence and professionalism.
Who Is It Meant For
Oriel’s specialised Media Training is a curated Programme for Spokespersons, Top Management, and Functional Department Heads, whose role calls for handling Media and managing public scrutiny or managing Crisis. Our Media Training Programme prepares them with essential skills to effectively engage and deal with the media and project the desired viewpoints and messages.
In this Programme, participants learn how to clearly and confidently communicate and showcase expertise by presenting complex information in an easy way to establish their credibility by demonstrating three essential qualities in communication: knowledge/ experience, human warmth, and authenticity.
What Benefits Does It Provide
The Media Training Programme helps Spokespersons and Top Management present themselves, their brand, and their company in front of the media confidently and eloquently. In this training, professionals enhance effective Media communication by learning progressive techniques to handle media and pressure groups, especially in times of crisis, establish credibility, and leave a positive and lasting impression in all forms of engagements with the media and external audiences.
What Does It Cover (A Snapshot)
• Understanding the Operating Environment, Editorial Media and its Functioning
• How to Leverage Editorial for Image-Building
• Crisis and Media
• Media and Business—Critical Issues
• Key Challenges in Handling Mainstream Media: Print, TV, Online and Trade Media
• Call for Interviews / TV Appearance
• Preparing for a TV Show
• Shadow Boxing—Getting Your Message Across
• Finer Points for the Media Show—What to Wear, How to Look
• How to Get It Right In-Camera / Tape
• Making Points and Counterpoints
• Art of Managing Public Perception and Reputation through Media
How Is It Done: Methodology
• Participative Lecture Mode
• Interactive Learning
• Roleplays & Practice
• Individual Analysis, Feedback, and Correction.
• Audio/Video aids.