We are living in a constant rush, and today’s fast-paced world can either make or break a business through the effective management of a crisis and media training. When the storm hits—whether it is a product recall, a PR gaffe, or an unexpected scandal—your company will probably find itself in the news more than ever. Unfortunately, if your team is not prepared for this surge of attention, it could create chaos.
At Oriel Academy, we understand that crises are inevitable—whether it’s a technology failure, a PR disaster, or a natural calamity. In these moments, your customer service team is often the first line of defense. They field panicked calls, soothe frustrated customers, and help maintain your organization’s reputation in the face of uncertainty. That’s why having a crisis management plan for your customer service team is not just an advantage; it’s essential for ensuring that your business can weather the storm and emerge stronger on the other side.
At some point, each brand will have to deal with a social media crisis, and at that moment the stress could be overwhelming depending on whether it’s an unwitting posting, a major gaffe, or a public relations disaster that blows out of control. At a time when the word travels so fast, miscalculating a crisis may end up hurting your brand’s reputation. With Oriel Academy’s Media Training and Crisis Management Programmes, you can learn the best practices for managing a social media crisis without losing your composure and mind.
Living in a highly digitized world, social media has become more than just a vehicle for sharing information. It is a necessity in current times—a hub through which brands engage, celebrate their successes or respond to issues in a digital world.
We live in an age where information travels at lightning-fast speed. There is a need for stepping into uncertainty with confidence that has to be met by being prompt, as unexpected obstacles may arise at any time. Amidst uncertainty, we at Oriel Academy have realized that crisis management and communication are non-negotiable and immediate needs at current times.
(This is the 3rd and last part of the article on corporate communications written by Khalid Jamal and published in the Hindu BusinessLine).
(This is the 2nd part of the article on corporate communications written by Khalid Jamal and published in the Hindu BusinessLine)
