Digital Marketing : Effectively Communicating Your Brand’s Message and Strategy
Introduction
Digital marketing is the practice of promoting products, services, or brands through digital channels to reach and engage with a target audience. It encompasses a variety of online strategies such as social media marketing, search engine optimization (SEO), content marketing, email campaigns, and paid advertising.Digital marketing is the practice of promoting products, services, or brands through digital channels to reach and engage with a target audience. It encompasses a variety of online strategies such as social media marketing, search engine optimization (SEO), content marketing, email campaigns, and paid advertising.
Who Is It Meant For
Oriel’s specialized Digital Marketing program is perfect for students who want to build a strong foundation in digital marketing and kickstart their careers in this exciting and fast-growing field. It’s also ideal for professionals seeking to stay competitive by upgrading their skills in the ever-evolving digital landscape. Entrepreneurs will benefit from learning how to scale and promote their businesses effectively online, while freelancers will gain the expertise to offer high-demand digital marketing services to clients and expand their freelance portfolios.
What Benefits Does It Provide
The Digital Marketing program helps individuals and businesses develop the skills needed to effectively promote their brand and drive online success. Participants will gain hands-on experience with the latest digital marketing tools and strategies to reach and engage target audiences across multiple platforms. Through this program, professionals will learn to craft data-driven campaigns, boost online visibility, and generate measurable results. The flexible learning format allows learners to apply real-world strategies, making them job-ready and equipped to tackle the challenges of digital marketing in a dynamic environment.
What Does It Cover (A Snapshot)
- Understanding the Digital Marketing Landscape and Key Platforms
- How to Leverage SEO for Increased Visibility
- Social Media Strategies for Brand Growth
- Managing Online Reputation and Brand Perception
- Running Effective Pay-Per-Click (PPC) Campaigns
- Building and Implementing Email Marketing Strategies
- Data Analytics: Tracking and Measuring Campaign Success
- Creating Engaging and Converting Content
- The Power of Influencer and Affiliate Marketing
- E-Commerce Strategies to Drive Traffic and Sales
- Mobile Marketing: Reaching the Mobile-First Audience
- Crafting Targeted Campaigns for Different Audiences
- Best Practices for Managing Digital Campaigns Across Channels
How Is It Done: Methodology
• Participative Lecture Mode
• Interactive Learning
• Roleplays & Practice
• Individual Analysis, Feedback, and Correction.
• Audio/Video aids.